C-Store Bench-Marking

H e a l t h  &  B e a u t y
C a r e


Why Bench-Marking is Important

  1. One must assertain potential of category.
  2. Develop a means to measure individual store performance.
  3. Assimilate average decision of regional buyers to improve category profits.


How do I measure up to National Averages?


In 1999 this category reflects 1.31% of total In-store sales

Average Sales per Store
1999 1998
$11,214 $ 9,347


Average Gross Profit Margin
1999 1998
39.45% 38.68%


Average Dollar Inventory / Turn Rate
per year
Dollars Turn Rate
1998 - $ 2,002 1998 - 5.1


Average Gross Margin Dollars
per store
1997 1998
$ 3,626 $ 3,667


    West Region, includes Alaska & Hawaii
    Rocky Mountain Region
    Mid-West Region
    Northeast Region
    Southeast Region