C-Store Bench-Marking

B e e r


Why Bench-Marking is Important

  1. One must assertain potential of category.
  2. Develop a means to measure individual store performance.
  3. Assimilate average decision of regional buyers to improve category profits.


How do I measure up to National Averages?


In 1999 this category reflects 3.00% of total In-store sales

Average Sales per Store
1999 1998
$95,958 $98,834


Average Sales 75% of Convenience Stores
Sell Beer
In-Store %
$127,943 14.95%


    West Region, includes Alaska & Hawaii
    Rocky Mountain Region
    Mid-West Region
    Northeast Region
    Southeast Region