Convenience Store Value Chain

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Manufacturer     Distributor     Retailer     Consumer

    A consumer is the one that drives this value chain. If a consumer needs something a retailer will try to provide the product or service that fills that need. A distributor will help deliver to the retailer the products required and help merchandise them so the consumers needs are filled. The manufacturer will develop the products that match the needs of consumers. The consumer is the one that decides what the value chain will do to respond to their needs.