C-Store Bench-Marking

D A I R Y


Why Bench-Marking is Important

  1. One must assertain potential of category.
  2. Develop a means to measure individual store performance.
  3. Assimilate average decision of regional buyers to improve category profits.


How do I measure up to National Averages?


Fluid Milk Products represent 3.00% of total In-Store sales

Fluid Milk Products
Average Sales per Store
1999 1998
$25,680 $23,155


Average Sales per Store
1997 1998
$ 3,469 $ 6,051


Fluid Milk Products
Average Gross Profit Margin
1999 1998
25.78% 26.61%


Average Gross Profit Margin
1997 1998
27.61% 30.49%


Fluid Milk Products
Average Dollar Inventory / Turn Rate
per year
Dollars Turn Rate
$ 650 43.2


Average Dollar Inventory / Turn Rate
per year
Dollars Turn Rate
$ 522 13.8


Fluid Milk Products
Average Gross Margin Dollars
per store
1999 1998
$ 6,620 $ 6,161


Average Gross Margin Dollars
per store
1997 1998
$ 982 $ 1,872


    West Region, includes Alaska & Hawaii
    Rocky Mountain Region
    Mid-West Region
    Northeast Region
    Southeast Region