C-Store Bench-Marking

S a l t y   S n a c k s


Why Bench-Marking is Important

  1. One must assertain potential of category.
  2. Develop a means to measure individual store performance.
  3. Assimilate average decision of regional buyers to improve category profits.


How do I measure up to National Averages?


In 1999 this category reflects 2.95% of total In-store sales

Average Sales per Store
Product % of In-Store Sales
1999
1999 1998
TOTAL - $25,252 $26,263
Potato Chips 47.92% $12,100 $10,853
Tortilla/Corn Chips 20.17% $ 5,093 $ 5,192
Nuts/Seeds 14.90% $ 3,763 $ 3,829
Pretzels 6.49% $ 1,639 $ 2,916
All Other Salty Snacks 10.42% $ 2,657 $ 4,073


    West Region, includes Alaska & Hawaii
    Rocky Mountain Region
    Mid-West Region
    Northeast Region
    Southeast Region